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academy

 

Redefine the future

Strategic management seeks to ensure the continued success of organisations and enterprises over the long term. But even the best strategy is of no use when it is not implemented correctly. That is why skilled strategists always have strong abilities in the prioritisation, implementation, and management of strategic measures. They also motivate people to pursue common goals, provide a sense of security, and bring people to actively shape change rather than simply react to it.

This course consists of three intensive modules beginning with integrated strategy development and ending with successful implementation by means of project, process, and change management. You will gain well founded expertise for effective strategic work and will refine your know-how by working through concrete practical examples. These new skills will enable you to actively shape and consistently implement strategic processes and to sustainably enhance the success of your business by tapping future potential.

 

  • You will gain well founded expertise for effective strategic work and will refine your know-how by working through concrete practical examples.
  • Project and process management skills will significantly boost your confidence in implementing the measures necessary to achieve defined strategic objectives.
  • You will learn different change approaches and will prepare individual solution models and practical methods for effectively planning and actively managing changes in your organisation, as well as for putting the results into practice long term.
  • These new skills will enable you to actively shape and consistently implement strategic processes, as well as to sustainably enhance the success of your business by tapping future potential.
  • The proven didactic concept – theoretical and practical input coupled with exercises, reflection, and discussion – as well as the practical orientation of the training phases and the technical background of the course participants guarantee a high degree of professionalism, and the modular structure also leaves you room to put what you have learned directly into action in your day-to-day work.

Target group

 
  • Managing board members, executive managers, internal business development specialists, project managers, and technical specialists with strategic responsibilities
  • (Future) managers
  • Business planning specialists and (in-house) consultants seeking to improve their strategy-related skills

Structure and subject matter

Module I – Strategy development

 

Strategy | Structure | Culture: All organisational development processes involve an integrated approach to these three aspects, and it is these three objects of consideration that shape the conceptual framework of this course.
One question that invariably arises within strategic management is why certain organisations are more successful than others, what their unique selling propositions (USPs) are, and what sets them apart from the competition. Accordingly, strategic management focuses on the analysis, planning, and implementation of an organisation's substantive objectives and orientation.
The Strategic Management module focuses on a thorough examination of the methods for handling a strategy development process, such as formulating fundamental strategic objectives, implementing conclusive analyses, deriving strategies and measures to achieve the defined strategic objectives, as well as strategy controlling as a basic component of strategic management.

 

  • Strategic management: definition, approaches, and barriers
  • Design and logic of a strategy development process
  • The SWOT analysis as a central strategy development instrument
  • Strategy development tools for internal and external analysis: overview and applications
  • From strategic objectives to strategic measures
  • Strategy controlling

 

Module II – Structural strategy implementation

 

This module deals with creating effective structures for implementing defined strategic measures, managing projects, programmes, and portfolios, as well as the interface to process management.

 

  • Creating the structural framework for successful strategy implementation
  • Flexible organisational structures: line, project, process
  • Focusing on core competences – management of processes
  • Managing projects – planning, controlling, and closing
  • Managing programmes
  • Integration of projects and programmes in portfolio management
  • Roles and processes for multi-project management

 

Modul III – Cultural strategy implementation

 

This module focuses on change projects and how to appropriately plan, actively manage, and sustainably anchor the results. An integrated consideration of methodological, personal, and social competences will enable you to anchor changes in a sustainable way WITH the people who are affected, rather than merely providing information TO them.

 

  • The necessity of change
  • "Typical" reactions of affected parties
  • Principles of change projects
  • Planning and implementing change projects
  • Roles in change projects
  • Dealing with stakeholders
  • Individual approaches for your change project

Schedule

  •  Our training courses are currently only taught in German.
  • Click here for the German-language PMCC Academy course schedule in Austria.
  • Please click here for more information on tailor-made English-language in-house programmes.

Recommendations for additional seminars

All prices per person, exclusive of statutory VAT.
Errors and changes excepted.